16 May 2016
The Government has launched a new campaign to help create three million new apprenticeships by 2020.
The Get In Go Far campaign is calling on young people to choose apprenticeships as a way to start their career.
The campaign selected 13 apprentices from hundreds across England to be the face of their campaign, and apprentices everywhere are being encouraged to share selfies and video clips of themselves at work on social media.
New figures published by the Government show that 90 per cent of employers and apprentices are satisfied with their programme and 75 per cent of employers find that apprentices improve productivity or the quality of their products and services.
The new website for the campaign, getingofar.gov.uk provides information for employers, teachers and parents about apprenticeships and traineeships, and contains case studies from current apprentices to inspire young people to kick-start their career in the same way.
Skills Minister Nick Boles said:
“This campaign will show young people and their parents the incredible things you can achieve if you choose to learn while you earn.
“Our apprentice stars and the millions more who have already benefitted from an apprenticeship, are examples of how an apprenticeship can take you anywhere and help you rise to the top in any industry, any job and up to any level.”
The campaign comes a few months after the Secretary of State for Education announced that schools must give equal careers information, advice and guidance to non-academic routes, including apprenticeships.
The Government is currently reviewing careers advice, information and guidance, and the final evidence session for the Sub-Committee on Education, Skills and the Economy took place at the end of April, with oral evidence from the Skills Minister and the Under-Secretary of State for Education.
The Get In Go Far campaign will also feature advertising on television and will be promoting apprenticeships via outdoor posters and social media channels.
The campaign has launched while nominations are still open for the National Apprenticeship Awards, which celebrate the excellence in businesses who grow their talent through apprentices.
To find out how you can nominate an organisation or individual for an award, please click here.
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